Yesterday, we presented five different campaigns for the launch of Tryon Palace's new strategic positioning. Each included ideas for print ads, outdoor, promotional ideas, social media, and website applications.
The good news is that there was a lot to like! After much discussion, we all agreed on one approach for moving forward. I wish I could include a sample here, but I'm going to keep it a secret until we have final work to show! Coming soon!
Wednesday, June 2, 2010
Saturday, May 1, 2010
Commission Meeting at Tryon Palace
We've just returned from a very successful presentation to the Tryon Palace Commission in New Bern!
After three months of hard strategic work, our recommendation for the new positioning of Tryon Palace was unanimously approved! We couldn't be more proud!
We also recommended a new logotype and mark for Tryon Palace. The mark is based on an emblem on the the actual gate in front of the Governor's Palace. Take a look at the top of this post!
Now we start creative development!
Sunday, April 25, 2010
Concrete Express Expands
Last May, I wrote about my client, Concrete Express, starting up in this market.
I'm pleased to tell you that the company is going so well, and they have expanded into the Winston-Salem and High Point markets. We've been working with them on some public relations and media efforts, and they are really paying off.
Keep watching for their trucks!
I'm pleased to tell you that the company is going so well, and they have expanded into the Winston-Salem and High Point markets. We've been working with them on some public relations and media efforts, and they are really paying off.
Keep watching for their trucks!
Wednesday, March 31, 2010
Tryon Palace Update
We had our final presentation of Phases I and II to the Marketing Committee today, and it could not have gone better! Our recommendations were accepted unanimously, and then later on by the Executive Committee.
We have enjoyed every minute of this project and so proud of the work we've done. We'll present to the Tryon Palace Commission at the end of April, and then start on creative development. Stay tuned!
We have enjoyed every minute of this project and so proud of the work we've done. We'll present to the Tryon Palace Commission at the end of April, and then start on creative development. Stay tuned!
Monday, February 15, 2010
Re-Elect Judge Lindsay Davis
You know how much I love political campaigns. I'm pleased to announce that my long-time dear friend Lindsay Davis is running for re-election to the NC Superior Court from District 18. He's asked me to help him with his marketing.
Lindsay is one of the most highly regarded judges in the state. He's exactly the kind of person that we need on the bench.
He's put together a wonderful campaign team, and I'm so honored to be part of it.
Lindsay is one of the most highly regarded judges in the state. He's exactly the kind of person that we need on the bench.
He's put together a wonderful campaign team, and I'm so honored to be part of it.
Friday, November 13, 2009
Tryon Palace - Biggest Win Yet!
The Harris Partners is pleased to announce that Tryon Palace in New Bern, NC has selected us for their major rebranding effort, including the launch of the new NC History Center, scheduled for August 2010.
This is just the kind of project we like - getting in on the ground floor and starting to rebuild. This project will include three phases. The first will be a strategic analysis of the attraction, its target audience, and competition. The second will focus on the new strategic positioning for Tryon Palace, and the third will be the creative execution of that positioning. We can hardly wait to get started!
The competition for this assignment was fierce. There were six companies in the running, with three finalists selected. And we got the great news today that we won! Smart thinking won out over bricks and mortar!
This is just the kind of project we like - getting in on the ground floor and starting to rebuild. This project will include three phases. The first will be a strategic analysis of the attraction, its target audience, and competition. The second will focus on the new strategic positioning for Tryon Palace, and the third will be the creative execution of that positioning. We can hardly wait to get started!
The competition for this assignment was fierce. There were six companies in the running, with three finalists selected. And we got the great news today that we won! Smart thinking won out over bricks and mortar!
Saturday, November 7, 2009
Breaking Ground on a New Cancer Center at Duke
I've just returned from the groundbreaking for the new $700 million Cancer Center building at Duke. What a wonderful celebration! And what a building! This will make such a difference in the lives of our patients and families. The building should be completed in 2011.
We combined the meetings of both of the Cancer Center boards to help celebrate the groundbreaking. I so enjoy these meetings, as well as seeing wonderful friends.
You may remember my posting in July about my friend, Dr. Neil Spector, regarding his heart transplant. I saw Neil for the first time since his surgery at this meeting, and he really looks wonderful. Everyone was trilled to see him, and I think that was the best medicine he could have. He's back at work now, and trying to get back into his old routine slowly but surely. What a miracle!
We combined the meetings of both of the Cancer Center boards to help celebrate the groundbreaking. I so enjoy these meetings, as well as seeing wonderful friends.
You may remember my posting in July about my friend, Dr. Neil Spector, regarding his heart transplant. I saw Neil for the first time since his surgery at this meeting, and he really looks wonderful. Everyone was trilled to see him, and I think that was the best medicine he could have. He's back at work now, and trying to get back into his old routine slowly but surely. What a miracle!
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