Friday, November 13, 2009

Tryon Palace - Biggest Win Yet!

The Harris Partners is pleased to announce that Tryon Palace in New Bern, NC has selected us for their major rebranding effort, including the launch of the new NC History Center, scheduled for August 2010.

This is just the kind of project we like - getting in on the ground floor and starting to rebuild. This project will include three phases. The first will be a strategic analysis of the attraction, its target audience, and competition. The second will focus on the new strategic positioning for Tryon Palace, and the third will be the creative execution of that positioning. We can hardly wait to get started!

The competition for this assignment was fierce. There were six companies in the running, with three finalists selected. And we got the great news today that we won! Smart thinking won out over bricks and mortar!

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